Pricing
One business, one plan. Everything Winning needs to build and run your e-commerce business.
Winning
per business · Billed monthly · Cancel anytime
Includes platform access for one business + 1,000 WINNING credits (€0.025 per credit).
- Product research & selection (3–5 options generated by our algorithm)
- Full brand & positioning generation
- Shopify store generation (pages, copy, design)
- Meta ad creatives (Facebook & Instagram)
- Proactive AI operator — Winning tells you what to do next
- Business context memory — one dashboard for everything
- 1,000 WINNING credits/month included (Additional credits: €25 per 1,000 credits)
- One business = one store, one ad account. Additional businesses require a separate subscription.
Tax included where applicable — the price shown is the price you pay
Credit recharge packs
Need more credits? Top up anytime.
Recharge anytime from your dashboard. Credits purchased in packs do not expire. Prices include tax where applicable.
What you'll spend in total
Full transparency on the real monthly cost of running an e-commerce business with Winning.
Realistic monthly budget to launch and validate your first product: €500–€1,500 for the first 60 days. Winning's €49 covers the AI platform and credits — the rest goes to third-party services and your own ads.
What are WINNING credits?
WINNING credits are what Winning uses to run AI tasks for your business — product research, brand generation, store build, ad creation, and growth analysis.
Each subscription includes 1,000 credits per month (€0.025 per credit). When you run out, you can recharge from your dashboard:
- 1,000 credits — €25
- 5,000 credits — €125
- 10,000 credits — €250
Hard limits protect you from unexpected overages — Winning will pause and ask before consuming credits beyond your balance.
Typical credit consumption per task:
- Product research cycle: ~180 credits
- Full Shopify store generation: ~360 credits
- Ad creative batch (5 ads): ~120 credits
- Growth analysis & next-move recommendation: ~60 credits
Most users complete a full product launch within their monthly 1,000-credit allowance. Heavy iteration (multiple product pivots, many ad variants) may require additional packs.
Important: subscription credits (1,000/month) reset at the end of each billing period and do not roll over. Recharge pack credits (purchased separately) do not expire.
WINNING credits and subscriptions are tied to a single business. They cannot be transferred or shared between businesses. Each business is billed as a separate subscription.
Frequently asked questions
Can I try Winning for free?
Yes. You can create your account, find your product and generate your store for free, no card required. The €49/month subscription starts when you want to create and launch your ads with Winning. You can cancel anytime.
Can I cancel anytime?
Yes. You can cancel your subscription at any time from your dashboard. Your plan remains active until the end of your current billing period.
What currencies do you accept?
We price in EUR and accept all major payment methods via Stripe. Your card may be charged in USD equivalent depending on your issuer.
Is there a setup fee?
No setup fee. You pay the monthly subscription, that's it.
What happens if I use all my credits?
You can purchase additional credits anytime from your dashboard to keep using Winning.