One business, one plan.

Everything Winning does to build and run your e-commerce business, in a single subscription.

Winning

€49incl. tax / month

Renewed monthly · Cancel anytime online

What Winning does for you:

  • Product: Winning compares the market and surfaces 3 to 5 products with the best chance of selling.

  • Brand: it builds your full identity: name, world, positioning.

  • Store: it sets up your Shopify store ready to sell, pages, copy and design included.

  • Ads: it creates, launches and optimizes your Meta ads to bring you buyers.

  • Supply: it connects your suppliers and manages inventory and deliveries.

  • 24/7 ops: it runs continuously. You follow your numbers in real time and keep the final say.

Included in your subscription:

  • 1,000 Winning credits per month (then €25 per 1,000 credits).

  • Platform access for one store. Each additional business needs a separate subscription.

Launch my business →

Free to start · No card required

Price includes tax, that's the price you pay. Cancel anytime online. By subscribing, you accept our Terms and Privacy Policy.

Credit recharge packs

Need more credits? Top up anytime.

1,000 credits
€25
5,000 credits
€125
10,000 credits
€250

Recharge anytime from your dashboard. Credits purchased in packs do not expire. Prices include tax where applicable.

What you'll spend in total

Full transparency on the real monthly cost of running an e-commerce business with Winning.

Winning subscription
Billed by Winning · Includes 1,000 credits
€49 / month
Additional WINNING credits (if needed)
Billed by Winning · Optional top-up
from €25 / 1,000 credits
Shopify Basic plan
Billed directly by Shopify · Required
~$32 / month
AutoDS subscription
Billed directly by AutoDS · Recommended
from $26 / month
Meta ad budget
You set the budget · Charged by Winning · + VAT
€300 – €1,000 excl. VAT / month
Winning ad management fee
Billed by Winning · On the ad budget you authorize
20% of ad spend, excl. VAT + VAT

Realistic monthly budget to launch and validate your first product: €500–€1,500 for the first 60 days. Winning's €49 covers the AI platform and credits — the rest goes to third-party services and your own ads.

What are WINNING credits?

WINNING credits are what Winning uses to run AI tasks for your business — product research, brand generation, store build, ad creation, and growth analysis.

Each subscription includes 1,000 credits per month (€0.025 per credit). When you run out, you can recharge from your dashboard:

  • 1,000 credits — €25
  • 5,000 credits — €125
  • 10,000 credits — €250

Hard limits protect you from unexpected overages — Winning will pause and ask before consuming credits beyond your balance.

Typical credit consumption per task:

  • Product research cycle: ~180 credits
  • Full Shopify store generation: ~360 credits
  • Ad creative batch (5 ads): ~120 credits
  • Growth analysis & next-move recommendation: ~60 credits

Most users complete a full product launch within their monthly 1,000-credit allowance. Heavy iteration (multiple product pivots, many ad variants) may require additional packs.

Important: subscription credits (1,000/month) reset at the end of each billing period and do not roll over. Recharge pack credits (purchased separately) do not expire.

WINNING credits and subscriptions are tied to a single business. They cannot be transferred or shared between businesses. Each business is billed as a separate subscription.

Frequently asked questions

Can I try Winning for free?

Yes. You can create your account, find your product and generate your store for free, no card required. The €49/month subscription starts when you want to create and launch your ads with Winning. You can cancel anytime.

Can I cancel anytime?

Yes. You can cancel your subscription at any time from your dashboard. Your plan remains active until the end of your current billing period.

What currencies do you accept?

We price in EUR and accept all major payment methods via Stripe. Your card may be charged in USD equivalent depending on your issuer.

Is there a setup fee?

No setup fee. You pay the monthly subscription, that's it.

What happens if I use all my credits?

You can purchase additional credits anytime from your dashboard to keep using Winning.